About Adafluence

Democratizing data-driven marketing for businesses of all sizes.
At Adafluence, we believe that powerful, performance-driven marketing shouldn’t be reserved for billion-dollar brands. We equip small and mid-sized businesses with the same analytical firepower and creative precision used by Wall Street and Fortune 500 firms—delivered with transparency, strategy, and heart. them.

At the core of AdAfluence is a mission to level the playing field in marketing—a vision driven by our founder, Maria Velicu. 

With a degree in Applied Mathematics from George Mason University, Maria brings a rare blend of analytical precision and real-world business insight to every strategy. Her background is rooted in solving complex problems, identifying patterns in data, and translating numbers into actionable decisions.

She also attended the U.S. Military Academy at West Point, where she further honed her leadership skills and strategic thinking in a high-performance environment. This foundation paved the way for a career that has spanned both finance and marketing.

As a financial and business analyst at Freddie Mac, Maria worked on high-stakes projects involving market trends, forecasting, and corporate planning. Later, on the marketing strategy team at CookiePop—now a billion-dollar snack brand—she saw firsthand how large companies used data and streamlined systems to scale rapidly.

What stood out, however, was the gap:

Most small businesses weren’t losing because of product or passion—they were losing because they didn’t have access to the tools and strategy frameworks big brands used daily.

That realization became the seed for AdAfluence: a company built to bring elite-level data analysis, marketing strategy, and content production to businesses with potential—but without massive budgets.

Today, AdAfluence gives small and mid-sized companies the structure, insights, and creative firepower they need to compete—backed by a team that believes the right math and message can change everything.